With just over two weeks to go, we are way off target to hit our crowdfunding goal, which is a real shame, as we’ve put an awful lot of effort into this project, and it’s getting harder and harder to keep our spirits and hopes up. For that reason I thought I’d write a short piece about hoping for the best, but being open to failure.
When we set our target of £1,000 we figured that between the three of us we must know at least 20 people each that would have a tenner spare, which would have put us at £600. Some we hoped would have pledged between £30 – £100, and then we’d make up the balance from either their acquaintances or new people that heard about it.
We had a huge cock-up using http://www.crowdfunder.co.uk who declined our fundraising platform because we used the word PISSED in our description, which wasn’t brought to our attention until the night before we were supposed to launch. Not only did this mean ALL of our preparation and promotion was wasted (and made us look really stupid!) it meant we rapidly had to find another platform to launch on, and it delayed everything. Thankfully www.kickstarter.com came to our rescue, and we were able to relaunch the following Monday.
BUT this now meant approaching ALL of our contacts with a new link, which the majority probably thought was either spam or a duplicate email, so they ignored it! In such a technological age where we are already highly desensitized to most promotional material we are constantly bombarded with, this most likely justifies the lack of interest in our project. Additionally many people have a lot less spare cash floating around, and Christmas IS just around the corner!
It has been a learning experience. We are doing our best to keep our hopes up, but we have to accept that we’re not going to hit our goal. This means we won’t have enough money to make our music video (or at least not the way we wanted to) and that means the promotion and reach of our Christmas song will be more like a soggy Yorkshire pudding rather than a red-hot sparkler!
It’s a real shame, as we have put months and months of effort into the song and the project as a whole, not to mention money. We just have to sit back, put our expectations in check, lick our wounds, and learn for the next time. What we have learned is:
“Success isn’t about NOT failing, it’s about how quickly
you can LEARN and REBOUND from failure!”
We still see the project as a success, in fact we believe it’s quite an accomplishment to build our own recording studio and release our own song. I mean, how many people just TALK of doing something like that? We ACTUALLY did it! Additionally there are big record companies out there that have really deep pockets and they have flops too. You don’t see them roll over and disappear, so we won’t either!
There IS still time, though, and we haven’t given up just yet, so if you do feel like lending a helping hand…